The Car Buyer's Expert

You deserve
representation.

The dealership has a team of trained professionals working to maximize what you pay. Alderton is your expert on the other side of the table.

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Average Buyer Overpayment
$3,200
Above true market value on new vehicle purchases
F&I Product Markup
40–60%
Average dealer margin on finance office products
Your Advantage
Alderton
Data, leverage, and someone in the room for you
The Problem

The deck is stacked
against you.

Car buying is one of the last major consumer transactions where one side has all the information and the other side is guessing.

Asymmetric Information

Dealers know their cost, holdback, incentives, and floor plan. You know the sticker price they chose to show you.

Trained Negotiators

Sales and F&I staff negotiate car deals every day. You do it once every few years — and they're counting on that.

The F&I Office

After you've agreed on a price, the finance office adds thousands in products designed to feel urgent and necessary. Most aren't.

Emotional Pressure

The entire process is engineered to keep you in the building, committed, and uncomfortable enough to sign without scrutiny.

Services & Pricing

Three tiers. One standard.

Every engagement begins with a non-refundable retainer to initiate research. Your commitment signals ours.

Negotiation
Flat fee + performance commission

We establish your vehicle's true market baseline through direct dealer queries, then negotiate on your behalf remotely. You pay a flat fee plus a commission on every dollar saved beyond the Alderton baseline.

F&I Review
Flat advisory fee

Already negotiated your price? We review every product presented in the finance office and advise you in real time on what to decline, negotiate, or consider.

How It Works

Four steps to your best deal.

I
Retainer
Work begins when skin is in the game.
II
Market Analysis
Within 48 hours we deliver a current market price report — your verified baseline for every negotiation that follows.
III
Dealer Competition
We contact multiple dealers simultaneously, create competition, and negotiate from a position of data and leverage.
IV
Close & Sign
We deliver your locked price. Remote clients receive F&I coaching. Concierge clients have us in the room.
Begin Here

Book a consultation.
It costs nothing.

We'll tell you exactly what your car should cost before you commit to anything.

Schedule a Consultation

Atlanta-based · New vehicles · No dealer relationships · No kickbacks